Hair Styling, by Hardwick & Co.
8 OUT OF 10 HOLD
MATTE FINISH
For shorter hair that needs to look like it got there on its own. A strong, pliable hold with a finish so flat it's practically invisible. No shine, no stiffness, no evidence you used anything at all. Thickens and adds fullness without weighing the hair down. Works best on dry hair, applied warm between the palms first.
10 OUT OF 10 HOLD
SEMI MATTE FINISH
For when you need your hair to stay exactly where you put it. A strong hold crème that works on dry hair for maximum control, or damp hair when you want the hold without the rigidity. Versatile enough to handle most styles, firm enough that you won't be touching it up by lunchtime.
6 OUT OF 10 HOLD
SHINE FINISH
Not for the shy. Freshford turns up with a high shine finish and the confidence to match. A proper pomade that works on curls and straight hair alike without setting like concrete. Gel's more glamorous cousin. Apply, admire, get on with it. Washes out without a fuss, which is more than can be said for most things.
6 OUT OF 10 HOLD
MATTE FINISH
For shorter hair that needs to look like it didn't try. A proper working clay that thickens and adds a bit of body. Matte as a Monday morning, flexible enough to survive the whole day. Rework it, reshape it, rinse it out. Job done.